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Gold Class Cinemas at Redmond Town Center Relaunches as iPic Theatres

The Redmond location is 21 and over only, with online reserved seating and a new bar and restaurant menu.

iPic Entertainment is relaunching Redmond's today with a new bar and restaurant and new two-level pricing.

Mark Mulcahy, the company’s vice president of marketing, says iPic in Redmond has hired an additional 25 to 30 hospitality employees, bringing the company’s staff up to about 80. The food in both the restaurant and the upscale concession stand is chef-prepared using local ingredients, Mulcahy said.

“We make everything, including our salad dressing, in house,” he said. Employees are trained to help people pair wines with their foods, he said, and the lounge offers wine tasting as well.

iPic Theaters offers two levels of reserved stadium seating and service, which at the top end offers reclining chairs, pillows and blankets, and in-cinema food and beverage service for the first 20 minutes of each show. Prices for seats range from $15 for members during matinee films, up to $27 for an evening show with a premium upgrade. Prices at the Gold Class Cinemas were about $32, Mulcahy said.

The company says it has more than 22,000 members in the Redmond area so far through its free online membership program. That number includes members of the former Gold Class Cinemas, and iPic is honoring Gold Class gift cards, the company said. It also offers discounts and special offers to members, such as a free movie ticket it emailed last night to all current and new members. 

The Australian-based Gold Class Cinemas is effectively leaving the U.S. market, Mulcahy said, with the last stateside location, in Pasadena, in the process of being converted to iPic. Once that location is converted, none of the theatres it owns will operate under the Gold Class Cinema name.

“We’re making it more accessible by offering two levels of seating, and more options,” he said of the Redmond theater's transition from Gold Class to iPic.

The Boca Raton, Florida-based company is a developer and operator of premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment operates seven theaters with 51 screens in Arizona, California, Illinois, Texas, Washington and Wisconsin. In addition to the Redmond Town Center location, it is taking over other locations in Austin and Fairview, Texas, and South Barrington and Bolingbrook, Ill.

Michael Matthews June 16, 2011 at 03:04 AM
It's interesting that iPic chose to come to Redmond considering the city already has a 21 and over cinema in Big Picture.
Jeanne Gustafson June 16, 2011 at 02:38 PM
Redmond is the only all 21+ iPic theatre in the group, presumably because of the in-theater bar service and the self-serve wine tasting towers.

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